Passion Project
- B2C
HealthTech App Concept
Spot is a concept iOS app that connects pet owners with verified veterinary specialists—from medical monitoring to pet-sitting—on one intuitive platform. Designed to reduce anxiety and empower owners with trustworthy options.
ROLE
UX/UI Designer
DURATION
6 weeks (concept project)
Results Snapshot
88%
Completed booking unassisted
30%
Time-to-book reduction
100%
Trust as the deciding factor
The Problem
How can pet owners find trusting and qualified help to ease their stress when leaving their animals who need medical attention?
Pet owners often face fragmented options when searching for reliable veterinary or pet care, searching across multiple platforms, verifying trustworthiness, and navigating unclear booking systems. This is especially stressful during urgent health moments or when planning for time away.
The Solution
Create a unified, intuitive mobile experience that offers trusted care options, clear vetting, and easy scheduling. The design needed to balance warmth and professionalism, providing reassurance while maintaining functionality.
- Build trust through friendly, familiar interactions and thoughtful design
- Reduce friction during emergency and planned bookings
- Make mobile-first usability a top priority, especially during high-stress use
View in Figma
Research & Discovery
To better understand their needs, I talked with 21 pet owners who'd booked pet care before including sitters, walkers, and vet visits. Then interviewed 3 veterinary care providers who managed their own bookings and client communication. I also mapped how each side currently made decisions, what made a pet owner trust a stranger with their pet, and what providers needed to prove they were qualified. Key challenges:
- Pet owners had no reliable way to trust a normal pet sitter’s experience or qualifications before booking, especially for pets with medical needs
- Booking often happened in person at the vet hospital between vet care specialist and pet owners, but limited to one hospital’s staff
- Veterinary care specialists had no consistent way to showcase credentials, availability, or past client experience
“My dog has epilepsy and I get anxious when I have to leave him for long periods of time. I really just need someone who knows exactly what to look for and can provide the best care.”
Kayless Anderson
First Time Dog Owner
“I work at a hospital, but also would love to make extra cash with the skills I have.”
Janee Jameson
Veterinary Technician
THE GOAL
Pet Care is the Focal Priority: Animals with medical conditions to be safely watched over by people with qualified training
Design Process
I focused on designing two core wireframe flows, onboarding and booking, as essential features for the MVP. These flows were built specifically for the pet owner experience, covering both meet & greet and boarding services.
Testings & Iterations
Part I - PET OWNERS
Strong preference for warmth. Clinical, sterile interfaces were perceived as cold.
This directly shaped the soft color palette and rounded elements below.
Part II - VETERINARY CARE SPECIALISTS
Needed a streamlined way to showcase qualifications and availability.
This is what the trust signals and vetting profile design below was built to solve.
Design Decisions & Considerations
- iOS-Native Payments Context
- Used Apple Pay as the default payment method, removing the need to manually enter card details
- Apple Pay is common enough among the target user base that native support removed friction at exactly the moment, booking care during a stressful situation, where friction matters most.
- Warm Visual Language
- Soft color palette, rounded elements, subtle animation, pet-friendly illustration
- Pet Owner testing (Part I) showed clinical, sterile interfaces read as cold during already-stressful moments, this was a direct response to that
- Trust Signals and Vetting
- Every profile shows credentials, ratings, specialties, and past visit summaries, plus verified badges and "Recommended for You" cues
- Pet Owner testing (Part I) showed clinical, sterile interfaces read as cold during already-stressful moments, this was a direct response to that
Don’t worry, we background check!
Verified basic background check
Verified skills from veterinary references provided
- Profile Personalization
- Pet profiles store health history, allergies, and vet contacts
- Streamlines every future booking and lets providers prepare in advance, value that compounds the more the app gets used.
Project Impact
Task Success Rate
9 of 10 test participants completed the booking flow without assistance
Emotional Trust Validated Testing
Confirmed that interface warmth, not just content, measurably reduced hesitation in high-stress booking scenarios
Reflection & Next Steps
Trust Is Felt, Not Just Read
A friendly, warm interface reduced hesitation in a way no amount of extra functionality could have
Visible Proof Builds Confidence Faster Than Words
Verified badges and credential displays did more to reassure pet owners than reassuring copy alone could
Prioritization Matters as Much as Execution
Focusing tightly on onboarding and booking kept the scope honest for a what a 6-week solo project would be
Thanks for stopping by, want to get in touch?
I’d love to chat and connect with you!
© Made with 💚+ 🍵︎ by Sarah Tomaszewski 2026
Home
About
Resume
Passion Project
- B2C
HealthTech App Concept
Spot is a concept iOS app that connects pet owners with verified veterinary specialists—from medical monitoring to pet-sitting—on one intuitive platform. Designed to reduce anxiety and empower owners with trustworthy options.
ROLE
UX/UI Designer
DURATION
6 weeks (concept project)
Results Snapshot
88%
Completed booking unassisted
30%
Time-to-book reduction
100%
Trust as the deciding factor
The Problem
How can pet owners find trusting and qualified help to ease their stress when leaving their animals who need medical attention?
Pet owners often face fragmented options when searching for reliable veterinary or pet care, searching across multiple platforms, verifying trustworthiness, and navigating unclear booking systems. This is especially stressful during urgent health moments or when planning for time away.
The Solution
Create a unified, intuitive mobile experience that offers trusted care options, clear vetting, and easy scheduling. The design needed to balance warmth and professionalism, providing reassurance while maintaining functionality.
- Build trust through friendly, familiar interactions and thoughtful design
- Reduce friction during emergency and planned bookings
- Make mobile-first usability a top priority, especially during high-stress use
View in Figma
Research & Discovery
To better understand their needs, I talked with 21 pet owners who'd booked pet care before including sitters, walkers, and vet visits. Then interviewed 3 veterinary care providers who managed their own bookings and client communication. I also mapped how each side currently made decisions, what made a pet owner trust a stranger with their pet, and what providers needed to prove they were qualified. Key challenges:
- Pet owners had no reliable way to trust a normal pet sitter’s experience or qualifications before booking, especially for pets with medical needs
- Booking often happened in person at the vet hospital between vet care specialist and pet owners, but limited to one hospital’s staff
- Veterinary care specialists had no consistent way to showcase credentials, availability, or past client experience
“My dog has epilepsy and I get anxious when I have to leave him for long periods of time. I really just need someone who knows exactly what to look for and can provide the best care.”
Kayless Anderson
First Time Dog Owner
“I work at a hospital, but also would love to make extra cash with the skills I have.”
Janee Jameson
Veterinary Technician
THE GOAL
Pet Care is the Focal Priority: Animals with medical conditions to be safely watched over by people with qualified training
Design Process
I focused on designing two core wireframe flows, onboarding and booking, as essential features for the MVP. These flows were built specifically for the pet owner experience, covering both meet & greet and boarding services.
Testings & Iterations
Part I - PET OWNERS
Strong preference for warmth. Clinical, sterile interfaces were perceived as cold.
This directly shaped the soft color palette and rounded elements below.
Part II - VETERINARY CARE SPECIALISTS
Needed a streamlined way to showcase qualifications and availability.
This is what the trust signals and vetting profile design below was built to solve.
Design Decisions & Considerations
- iOS-Native Payments Context
- Used Apple Pay as the default payment method, removing the need to manually enter card details
- Apple Pay is common enough among the target user base that native support removed friction at exactly the moment, booking care during a stressful situation, where friction matters most.
- Warm Visual Language
- Soft color palette, rounded elements, subtle animation, pet-friendly illustration
- Pet Owner testing (Part I) showed clinical, sterile interfaces read as cold during already-stressful moments, this was a direct response to that
- Trust Signals and Vetting
- Every profile shows credentials, ratings, specialties, and past visit summaries, plus verified badges and "Recommended for You" cues
- Pet Owner testing (Part I) showed clinical, sterile interfaces read as cold during already-stressful moments, this was a direct response to that
Don’t worry, we background check!
Verified basic background check
Verified skills from veterinary references provided
- Profile Personalization
- Pet profiles store health history, allergies, and vet contacts
- Streamlines every future booking and lets providers prepare in advance, value that compounds the more the app gets used.
Project Impact
Task Success Rate
9 of 10 test participants completed the booking flow without assistance
Emotional Trust Validated Testing
Confirmed that interface warmth, not just content, measurably reduced hesitation in high-stress booking scenarios
Reflection & Next Steps
Trust Is Felt, Not Just Read
A friendly, warm interface reduced hesitation in a way no amount of extra functionality could have
Visible Proof Builds Confidence Faster Than Words
Verified badges and credential displays did more to reassure pet owners than reassuring copy alone could
Prioritization Matters as Much as Execution
Focusing tightly on onboarding and booking kept the scope honest for a what a 6-week solo project would be
Thanks for stopping by, want to get in touch?
I’d love to chat and connect with you!
© Made with 💚+ 🍵︎ by Sarah Tomaszewski 2026
Home
About
Resume
Passion Project
- B2C
HealthTech App Concept
Spot is a concept iOS app that connects pet owners with verified veterinary specialists, from medical monitoring to pet-sitting, all in one platform. Designed to reduce anxiety and empower owners with trustworthy options.
ROLE
UX/UI Designer
DURATION
6 weeks (concept project)
Results Snapshot
88%
Completed booking unassisted
30%
Time-to-book reduction
100%
Trust as the deciding factor
The Problem
How can pet owners find trusting and qualified help to ease their stress when leaving their animals who need medical attention?
Pet owners often face fragmented options when searching for reliable veterinary or pet care, searching across multiple platforms, verifying trustworthiness, and navigating unclear booking systems. This is especially stressful during urgent health moments or when planning for time away.
The Solution
Create a unified, intuitive mobile experience that offers trusted care options, clear vetting, and easy scheduling. The design needed to balance warmth and professionalism, providing reassurance while maintaining functionality.
- Build trust through friendly, familiar interactions and thoughtful design
- Reduce friction during emergency and planned bookings
- Make mobile-first usability a top priority, especially during high-stress use
View in Figma
Research & Discovery
To better understand their needs, I talked with 21 pet owners who'd booked pet care before including sitters, walkers, and vet visits. Then interviewed 3 veterinary care providers who managed their own bookings and client communication. I also mapped how each side currently made decisions, what made a pet owner trust a stranger with their pet, and what providers needed to prove they were qualified. Key challenges:
- Pet owners had no reliable way to trust a normal pet sitter’s experience or qualifications before booking, especially for pets with medical needs
- Booking often happened in person at the vet hospital between vet care specialist and pet owners, but limited to one hospital’s staff
- Veterinary care specialists had no consistent way to showcase credentials, availability, or past client experience
“My dog has epilepsy and I get anxious when I have to leave him for long periods of time. I really just need someone who knows exactly what to look for and can provide the best care.”
Kayless Anderson
First Time Dog Owner
“I work at a hospital, but also would love to make extra cash with the skills I have.”
Janee Jameson
Veterinary Technician
THE GOAL
Pet Care is the Focal Priority: Animals with medical conditions to be safely watched over by people with qualified training
Design Process
I focused on designing two core wireframe flows, onboarding and booking, as essential features for the MVP. These flows were built specifically for the pet owner experience, covering both meet & greet and boarding services.
Testings & Iterations
Part I - PET OWNERS
Strong preference for warmth. Clinical, sterile interfaces were perceived as cold.
This directly shaped the soft color palette and rounded elements below.
Part II - VETERINARY CARE SPECIALISTS
Needed a streamlined way to showcase qualifications and availability.
This is what the trust signals and vetting profile design below was built to solve.
Design Decisions & Considerations
- iOS-Native Payments Context
- Used Apple Pay as the default payment method, removing the need to manually enter card details
- Apple Pay is common enough among the target user base that native support removed friction at exactly the moment, booking care during a stressful situation, where friction matters most.
- Warm Visual Language
- Soft color palette, rounded elements, subtle animation, pet-friendly illustration
- Pet Owner testing (Part I) showed clinical, sterile interfaces read as cold during already-stressful moments, this was a direct response to that
- Trust Signals and Vetting
- Every profile shows credentials, ratings, specialties, and past visit summaries, plus verified badges and "Recommended for You" cues
- Pet Owner testing (Part I) showed clinical, sterile interfaces read as cold during already-stressful moments, this was a direct response to that
Don’t worry, we background check!
Verified basic background check
Verified skills from veterinary references provided
- Profile Personalization
- Pet profiles store health history, allergies, and vet contacts
- Streamlines every future booking and lets providers prepare in advance, value that compounds the more the app gets used.
Project Impact
Task Success Rate
9 of 10 test participants completed the booking flow without assistance
Emotional Trust Validated Testing
Confirmed that interface warmth, not just content, measurably reduced hesitation in high-stress booking scenarios
Reflection & Next Steps
Trust Is Felt, Not Just Read
A friendly, warm interface reduced hesitation in a way no amount of extra functionality could have
Visible Proof Builds Confidence Faster Than Words
Verified badges and credential displays did more to reassure pet owners than reassuring copy alone could
Prioritization Matters as Much as Execution
Focusing tightly on onboarding and booking kept the scope honest for a what a 6-week solo project would be
Thanks for stopping by, want to get in touch?
I’d love to chat and connect with you!
© Made with 💚+ 🍵︎ by Sarah Tomaszewski 2026